Big Fish Casino & Jackpot Magic Slots

Mobile Gaming / Management / B2C / Mobile / Android / iOS

Store Redesign

Overview

The store was in need of an overhaul that would bring it up-to-date with the rest of our apps. I had experience redesigning stores so I assigned this task to one of my reports since these projects are ripe with learning experiences.

We wanted to address the feedback from users that found the information confusing to parse and our expected ROI was a 1-2% boost in revenue once the redesign was launched.

bfc_store_old.png

Business Needs

  • Do not negatively impact revenue

Design Issues

  • Lack of visual hierarchy and overall flow

  • Store doesn’t look scrollable

  • Outdated design no longer matched the app

  • Package multipliers are confusing and disjointed

Initial Mocks for User Testing

bfc_storeMock1.png
bfc_storeMock2.png
bfc_storeMock3.png

Final Design

Key Results

The store updates brought visual cohesion with the rest of the app, improving overall design consistency. The redesigned interface made information easier to navigate, enhancing player discovery. We received positive feedback from users, who highlighted how the changes revealed interactions they had previously overlooked.

Store package clicks increased:

1.6%

Store package purchases increased:

38%

Customer Feedback:

“I went this morning to purchase coins and all of a sudden I had a new screen that offered me 150 million coins for $100, I have never seen this screen before.” 

— High Tier player that was only purchasing $19.99 packages unaware that the old store scrolled